Evolved the Arteric Brand Experience From Software Shop to a Specialized Digital Healthcare Agency

Challenge

Elevate a small agency's reputation from a quality software shop to a digital healthcare marketing agency that helps clients win & helps partner agencies succeed. The objective was to attract talent & new clients.

Solution

Convince senior management to craft an identity & vision that more accurately reflects Arteric's talents & accomplishments. Along with the new vision & identity, we crafted a unique 360° process for recruiting & interviewing candidates. The two-pronged approach enabled Arteric to increase the number of employees by 30% in 3 months. We applied the core ideas of the updated vision & values into a marketing plan that included speaking engagements, a publication and social media plan, and an award-winning redesign of Arteric's corporate website, Arteric.com. https://arteric.com/#pharma-digital-agency