Making Omnichannel Real

Challenge

Multiple brands for a large pharmaceutical company were struggling to see the full effectiveness of their budgets, messages, and tactics across their marketing efforts.

Solution

Consistently identified most impactful moments in patient journey for building better customer relationships. This was achieved by creating a repeatable framework that helped each brand team move towards a consistent Omnichannel approach. The framework was built on customer experience principles and provided a foundation for creating engagement plans that included tactics, content strategy, and channel selection.