Redefining Patient Support

Challenge

This pharmaceutical company wanted to differentiate its portfolio of oncology brands by redefining patient support.

Solution

Designed a new patient support system that would integrate both live people and AI systems to provide value to patients 24/7. The strategy approached barriers as more than cost. These emotional, financial, and relationship burdens create enough additional stress that people become paralyzed to make any health decision let alone, smart ones. By providing information, training and more to address these issues, people could take control of their lives in these difficult times. This approach became the foundational strategy for their Oncology and Immunology teams.

AI and Smart Content Increased Engagement by 30%

Challenge

General brand messages and sales teams have not been effective because of reduction in available time with physicians.

Solution

Develop an omnichannel and content plan that delivered the right message, to the right person, at the right time, which led to a 30% increase in engagement for targeted audiences. Using script data and an AI system we identified physicians more likely to choose brands in the treatment category and prefer NPP communications. Those high-valued audiences were segmented to help create a more effective content plan. When NPP was targeted based on previous interactions, script information, and sales interactions NPP increased by 30% in all subsequent outreach. These NPP tactics saw more open rates and click-throughs than any previous campaign and won the agency multiple awards.