Redefining Patient Support
Redefine oncology patient support programs that actually help patients address their barriers that prevent them from making smart health and wellness decisions.
Challenge
This pharmaceutical company wanted to differentiate its portfolio of oncology brands by redefining patient support.
Solution
Designed a new patient support system that would integrate both live people and AI systems to provide value to patients 24/7. The strategy approached barriers as more than cost. These emotional, financial, and relationship burdens create enough additional stress that people become paralyzed to make any health decision let alone, smart ones. By providing information, training and more to address these issues, people could take control of their lives in these difficult times. This approach became the foundational strategy for their Oncology and Immunology teams.