Challenge

General brand messages and sales teams have not been effective because of reduction in available time with physicians.

Solution

Develop an omnichannel and content plan that delivered the right message, to the right person, at the right time, which led to a 30% increase in engagement for targeted audiences. Using script data and an AI system we identified physicians more likely to choose brands in the treatment category and prefer NPP communications. Those high-valued audiences were segmented to help create a more effective content plan. When NPP was targeted based on previous interactions, script information, and sales interactions NPP increased by 30% in all subsequent outreach. These NPP tactics saw more open rates and click-throughs than any previous campaign and won the agency multiple awards.