Inspiring a New Approach for a Global Medical Affairs Team

Challenge

A Medical Affairs team needed to create & manage a scientific story for the launch of their fifth-to-the-market therapy. The Medical Affairs team needed to maintain a consistent story & provide version control for frequently updated reference material distributed across globally dispersed brand teams.

Solution

The client requested proposals to create a scientific platform and a separate Online reference library. We crafted processes & technologies to produce a single integrated solution that linked the brand's scientific platform to the reference library that supported it. The solution enabled global brand teams to support KOL conversations with consistent messaging. This seamless, comprehensive solution inspired the client to select Arteric over much larger, big-name agencies. (https://arteric.com/portfolio/unite-global-brand-marketing-teams#overview)