Making Omnichannel Real
Understand how Ross OShea helped pharmaceutical brand teams understand Omnichannel and applied new digital process so that brand strategies and marketing materials were able to integrate into a larger Omnichannel approach to customer experience.
Challenge
Multiple brands for a large pharmaceutical company were struggling to see the full effectiveness of their budgets, messages, and tactics across their marketing efforts.
Solution
Consistently identified most impactful moments in patient journey for building better customer relationships. This was achieved by creating a repeatable framework that helped each brand team move towards a consistent Omnichannel approach. The framework was built on customer experience principles and provided a foundation for creating engagement plans that included tactics, content strategy, and channel selection.